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This web page mdgc.com states the following, "Aroma, Odor, and Flavor Analysis." Our analyzers viewed that the website also said " Are these important to your product or process? Off-odor and aroma characterization is one of the most demanding analytical challenges." The Website also said " The active aromaodor component is often present at very low concentrations in a complex matrix of volatile constituents. Odors are clearly identifiable after separation from masked components by utilizing multidimensional gas chromatograph techniques and olfactory detection." The website's header had odor analysis as the most important search term. It is followed by odor problem, offodor, and off-odor which isn't as ranked as highly as odor analysis. The next words they used was off odor. malodor was included but might not be viewed by search engines.